Did you ever think when people opt-out of your list that if you answer them they may come back? Have you ever looked at you opt out form to see if they left a comment?I have made quite a few good connections just because I looked at the opt out message, read it, and then I emailed them back a message of regret that they are leaving and gave them an answer to their problems. The best marketing strategy to use with your customers is communication.

People opt-out for many different reasons and a lot of times it’s because they don’t have a lot of money to get started with their business. I feel for these people because I have been in their shoes before and if someone didn’t step up to help me I would still be there. I know that there are thousands and thousands of internet marking beginners and not all of them have tons of money to spend.

I also know that each and every one of us have tools that we use that are free or very low cost. These are the tools that you can offer these people that don’t have the money to get started. Show them how the tools work and once they start succeeding, they will start buying from you.

Just because people opt out of your list does not make them bad, it does not mean they are not interested, it does not mean they don’t like you. When you get a opt out email, read it and see if you can help that person.

Such a person opted out of one of my lists and I sent him an email telling him I hated to see him go. His problem was he couldn’t afford to spend a lot of money on products listed in my newsletter. So, I told him in the email, that yes some tools do cost money but I also recommend free resources in my newsletter. He now wants to opt back in. Just this little deed will make him a life long client of mine and he will probably tell his friends about me.

So, how much money are you leaving on the table? What kind of a relationship are you building with your list members? Are you only bombarding them with products to buy?

Get wise and start communicating with them. Any one that has any experience at all has the ability to help those less fortunate. Build trust with them and you will be building a life long relationship. When you give a little bit of yourself you will get a lot in return.

No, we don’t work for free but we did need someone to help us when we got started. Thank goodness there were those who were willing to communicate and help the people on their list. So get up and take action on your business.

Why do you think so many of our top earners are top earners? It’s because they communicate with their prospects. Now, it’s true that they may not do it personally. The top earners have a team of people that have been hired to handle customer support.

That is where you want to be. At the top with people working for you. Get your act together, learn as much as you can and take action!

Kathleen Dixon
Action is what makes you successful. Success brings you Action
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