Use these 7 strategies when you write e-mails or even when you write a letter for offline use. They are not new, but they’re VERY effective.

1. Keep your letter Short and To The Point.
A typical letter page will hold 350 to 450 words. Try to
never exceed that amount of words or you take the risk of
losing your readers. Your letters should be concise, factual,
and focused. They need to speak from your heart.

2. Outlining Your Letter Will Keep It Clear, Concise, and Logical
Before you start writing your letter make a brief point form outline. Then you need to organize those points into a logical progression; what comes first and then next for example. A simple outline format is: introduction and purpose of the letter, background and explanation, and then the summary and conclusion. All your letters need these components.

3. Focus On The Needs Of Your Recipient
What information do your recipients need? If you are sending out letters to a group of people that are interested in what’s on sale at your tire store, then don’t send them information on sale items at the local candy store. Stay focused and you will keep your recipients reading your letters.

4. Appropriate Language Is A Must
Do not use technical terms and acronyms without explaining them to your recipients. Use simple straight forward language, for clarity and precision.

5. Use Short Sentences and Paragraphs
A paragraph should not exceed two or three sentences. It makes the letter more readable. Keep your sentences as short as possible and break the text into short paragraphs.

6. Review and Revise
After you have finished your letter read it out loud and see if it flows. A letter that does not make sense will cause your readers to toss it aside. Get the help of
a friend or associate to proofread your letter.

7. Check Spelling and Grammar.
Always check and recheck your spelling and grammar. Run the final letter through a spelling and grammar checker. Your readers will be inclined to not read your letters if they are sloppy.

Kathleen Dixon
How To Keep Those Visitors You’ve Already Paid Money
For… Keep Repeatedly Coming Back And Constantly Buying…
http://www.ad-alyzer.com/727/emailmarketing

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